“I draw and paint every day. It's like an addiction,” says Minh Tran, a creative entrepreneur who paints outside the lines, with over a decade of experience having worked with LVMH to Mercedes Benz, from brand ambassador to a graphic designer, Tran has a varied skill set that transcends industries. None so much then fashion. “I’ve been enamored with the idea of fashion since high school. One day a DVD was sent to my home from the Academy of Art University. After watching the university’s New York Fashion Week shows I wanted to pursue a career,” says Tran.
“I don’t normally see a lot of Vietnamese American fashion illustrators. I bring a different perspective,” he says. In 2011, while an undergraduate of Web Design and New Media at the academy that perspective made him one of the youngest winners of the Asian Heritage Street Celebration’s poster contest. “I tend to infuse my work with Vietnamese poems and culture. I am also heavily influenced by how Vietnamese women dress and their composure. I tend to infuse their grace and poise in my compositions,” he added.
Held in partnership with the Asian Art Museum, Center for Asian American Media, and Kearny Street Workshop, his designs were displayed in marketing materials across the San Francisco Bay Area including newspaper and TV spots as well as at the 29th annual San Francisco International Asian American Film Festival.
Currently, a visual designer at Crave Creative, a San Francisco based design and marketing startup, Tran hasn’t lost his penchant for illustration or fashion. “I keep up with industry news every day. It helps keeps me motivated,” he says.
After a collector asked if she could buy his illustrations in bulk, Tran had the idea of compiling this book. A coffee table book. Ahead is a collection of Tran’s greatest works. A tome of elegance and style; the same daydreams he lived in as a teenager; ink and watercolor to perfumed paper. “A lot of things inspire me from music to surrealism; colors and photography,” Tran says. “People around the world are going through tough times. I created a book that I hope will help us all heal, relax, and hopefully provide a small piece of mind.”
With the book's expansion, Minh has also designed and created his online store to sell his original and digital illustrations.