Project Cisco Meraki
Brief: Create a visually exciting 4-8 seconds announcement of a software free update to be on Cisco's TikTok account. Targeting Gen Z TikTok users.
Research: As Markers, it's our job to define different generational gaps. Gen Z: What do we buy, where do we buy it? Who are they? Digital Pioneer vs. Digital Natives
Traditionalist, 1940's
Baby Boomers 46's-64's
Gen X - 65's- 79's
Millennials - 90's-94's
Gen Zers - 95's-2012's
Gen X - Present
Think beyond birth years. Value experience and historical events
Events including conditions
"What makes them tick?"
Entertainment & media
Parents (Gen x)
Self-esteem movement
Whats shapes each generation?
Previous cultures raised me.
Gen Z= new technology savvy
Digital pioneer vs. natives who is using it?
Why? How is it better?
Baby boom: ALL CAPS! (grabs attention)
Gen z; Emojis (symbols)
- text and playful, new languages
Room for interpretations
Shopping - online or instore
Create a memorable experience.
-Cohesive
Integrates phones
Gen Z; stand out
Customized
Hyper customized product
Loyalty programs
Spend money on experiences
Buyers remorse
Unique exp.
Different platforms for different things.
End of celebrity endorsements
Limit
Influencers media
Align with our brand.
Focus on features: extraordinary. Price matters
Overall price comparisons
Savvy shoppers
Sharing --- carbon footprint
Shift,
Shared ECON,
Efficient, econ, convenient ??
Meanings-make a difference
Quality! (universal)
FOMO; FEAR OF MISSING OUT?!
Short attention span, 8 sec
VS
10 sec
Information beamed faster
Processing
Small exciting doses
Side hustle
View as professional
DIY Generation
Share news, awards.
Winning - collaborating with winners,
Wants to be part of testing and process.
Storyboard and Animatics
Screen One: Image of a young Gen Z gal, checking her TikTok discovery page as she passes a message from Cisco. Message: Hey! We have a new update, then the logo of Cisco Meraki fades into the foreground. Last 1 sec.
Screen Two: Pans into another Gen Z TikTok user, but this time. The spotlight is on Cisco's new updated features. Highlighting the faster bandwidth and now offering live remote streaming through the software; Meraki.
Screen Three: The hook, or call to action: It's Free! using emojis to express excitement and joy.
Screen Four: Another Gen Z user, this time a guy is getting to see the new features being offered.
Screen Five: The brand's logo fades into the screen to a sure product reminder.
In AfterEffects
Animation Mocks
Music selection:
*Popular on TikTok
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